- Wild Forest Inc. Team
Production designer François Audouy has always had an online portfolio with images. It wasn't until he took to the stage at CAMP in Calgary that we were exposed to the tremendous resources and processes that the art department puts into a Hollywood production. We wanted to bring that knowledge, process, and meaning, out in the open and reflect it on his website.
To make it engaging to consume decades of work, the sheer amount of lifting required on the content production alone was staggering. It had to flow and be engineered in such a way that a user could find their place and return back to it with ease, and the same goes for the backend. WordPress and blocks allowed for the creation of templates while still allowing for custom tweaks to make each page unique.
We don't always find the work precious, so iterating on original ideas is fast and design versions get hacked up and destroyed. In the end, only small components of the original approach remain after seeing how things don't work well and how graphics change. With legal approving video content, or with technological developments, it's a forever morphing organism. What you see developed is an accurate reflection of the designed pages in Figma.
We brought François into Figma to help guide the process and as he got familiar with the tool, it helped bring a more humble approach to the forefront. It's almost easy to boast about the end-result when it comes to Hollywood blockbusters, but with an eye toward the details and processes, it's much more approachable subject matter for anyone looking to learn more about production design and the Hollywood machine.
The ability to tinker and refine is endless, however, the website overall is accomplishing what we set out to achieve and has already led to new client opportunities in the same train of thought.
The technologies are evolving at such a rapid pace that possibilities become limitless. It is then left to rapid prototyping and collaboration to dream up new solutions that are driven by aesthetics and are not functionally intrusive to a user's experience.