Gelato La Boca
A bold, joyful digital debut for Dallas’s Argentinian-style gelato
THE CHALLENGE
Launching a new brand into a competitive market is no small task, especially one as bold and joyful as Gelato La Boca. Inspired by the colorful neighborhood of La Boca in Buenos Aires, the founders set out to bring authentic Argentinian-style gelato to Dallas. Our challenge was to translate that same vibrancy and authenticity into a digital experience that would introduce the brand, tell its story, and drive excitement for delivery orders — all while delivering a seamless experience across desktop and mobile devices.
THE SOLUTION
We built a digital experience as lively as the brand itself. Working within a lean budget, we developed a scalable, component-based design system that balanced highly interactive elements with development efficiency. The site was crafted to feel immersive yet approachable, using 3D elements and motion to bring the brand’s personality to life without compromising performance. Every interaction was intentional: inviting users to explore, discover flavors, and connect with the brand’s spirited identity.
THE RESULTS
The launch of the website helped Gelato La Boca quickly establish an audience and build momentum. With a clear brand story and engaging online experience, the company was able to generate early buzz, drive delivery traffic, and lay the groundwork for future growth and expansion.
Mark Travis, Creative Director, Matchbox Studio
“We've been using WP Engine for years; we're huge fans. It's the platform that we recommend to all our clients. Just about every single website that we host is hosted on WP Engine.”