Harvard T.H. Chan School of Public Health

Harvard T.H. Chan School of Public Health lacked a consistent, elegant user experience with a web presence split across 285 subsites. Content sat in silos, navigation patterns were fragmented, and much of the language spoke inward. Prospective students and partners could not clearly see how the School’s research and teaching aligned with their own ambitions. The fragmentation made public health feel distant rather than urgent.

Wide Eye and Fueled (formerly 10up) unified the subsites into a single human-centered WordPress site that authentically conveys HSPH’s value and vision. A narrative framework to “Discover, Teach, Engage” connects research to real-world impact. Real human stories introduce each topic, and clear action buttons convert interest into applications, collaboration and awareness. The redesign includes a program finder and eligibility wizard, custom Gutenberg blocks and a topics taxonomy for thought leadership, and authoring tools that strengthens the brand and eases the editorial experience.

The new site authentically shows Harvard Chan’s impact, shortens the journey from interest to action, and empowers more than 400 distributed editors to keep content fresh. Prospective students can see themselves here. Researchers can surface their work with ease. Donors and partners understand how to act