Because the project was so fluid, decisions were being made completely on the fly and we had to be equally fluid. The project was one of the purest, agile projects we've run.- SOON_ Team
There were so many factors contributing to success that went beyond a guy running round a track really fast. Peeling back those layers–like using CFD and Mercedes AMG's wind tunnel to optimize the pattern of pacing runners was fascinating, explaining hyper complex technical challenges while still making it accessible. Also, the opportunity to support the live broadcast via a digital "second screen" experience. It was thrilling to be part of the effort on the day...in a world where we spend so much time forward planning to minimize risk, it's exciting to do something that 100% has to be right on the day and working with the broadcast team at Sunset + Vine was a treat.