Integrated Campaign
What we particularly enjoy doing is creating digital experiences that are also deeply connected with tangible human behavior. Our team spans a wide variety of talents from product design and development, to creative technology to help connect the dots.– Andy Wyeth (ECD)
BBDO Düsseldorf GmbH
I was determined to find an idea to attract more stem-cell donors after the husband of a good friend of mine died of cancer because he couldn’t find the perfect match for his DNA. I was aware of the typical cotton swabs being used by the industry but I was looking for something less serious & more playful to activate people to help. Just before bed one evening the idea struck me to combine the cotton swab with a lollipop–a fun treat we naturally put in our mouths. It felt so obvious but I couldn’t find anything like it online. I was so excited I couldn't wait to tell my colleagues. My euphoria made me go straight to the visual implementation. – Ann-Catrin Bloemer (Art Director)