Best User Experience
Local Guides are the global community of contributors who share ratings, reviews, and local knowledge of places on Google Maps, helping others in their community. This site educates people on the benefits of joining the program and becoming a Local Guide.- Hook Team
Coming up with a way to demonstrate the impact Local Guides can have was pivotal in concepting this project. To arrive at that "a-ha" moment, we used an untested workflow starting with a white board session where the CD and lead designer sketched out the UX with the goal of creating a compelling reason to join. We knew illustration could best tell our story and went straight into creating animated vignettes that would bring each feature to life.