Corporate Social Responsibility
The idea for the flag influenced our technical approach. We knew this was going to be made up of 100's of photo tiles to make up the American flag as it zoomed out. In order to achieve this effect at 60fps, we knew that canvas and other DOM approaches would not perform well.- Hello Monday Team
The flag introduction was a breakthrough moment for us. We knew we needed to create something which grabbed people's attention while conveying the tone and purpose of the entire experience. We came up with a concept that displays a number of images and a small video clip of immigrants around the US. As the user scrolls, the images zoom out to resolve into an American flag, portraying that it is the people of the US that make up its fabric. This became our attention grabbing moment and set the tone for the entire experience.