This project was really supposed to showcase the new brand identity, but it went so much further and really blew up the notion of what a brand site could be.- Elephant Team
Among the Easter Eggs we wanted to include somewhere on the website, was a fun fact about the new font that Twitch used for the rebrand, which is named after Robert Moog, the inventor of the first commercial synthesizer. We really wanted to make a feature about it, but we did loads of versions and nothing was really working. The night before our last creative review, we came up with a concept that mashed up Nyan and Bob Ross–two popular memes on the Twitch platform–along with an interactive mini synthesizer and everyone loved it. It ended up being one of the last bits to be approved, but one of our favorites features.