Corporate Social Responsibility
"The last few years have shown us how the internet can do more harm than good. We're now finally at a place where we can talk about what went wrong and how we can fix it."Mozilla Rally
To build trust with users, we knew that Rally had to embody respect and user agency. After a series of discussions, we realized these principles boiled down to how we treat consent. We decided to align the on-boarding process around Planned Parenthood's model for good consent; meaning consent that is freely-given, reversible, informed, enthusiastic and specific. By modeling good consent, we could also help users expect more from online platforms.