New Lines Magazine

New
Lines
Magazine

Best Homepage / Nominee
New Lines Magazine

Best Homepage

"We were guided by two principles: the layout needed to re-create the feeling of reading on a page, as far as possible, and it needed to be bright and colorful to stand out in a crowded magazine space." New Lines Magazine
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Q: Can you describe your project and the concept behind it? A: New Lines magazine set out to become home to the best writing from the Middle East and beyond. The website homepage needed to reflect the sophistication of the project and the intellect of its writers and readers. We wanted to make sure the homepage was easy to navigate and highlighted the essays. We used a grid layout to allow space for stories and made use of powerful imagery and illustrations to complement those stories.
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Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process? A: Initially we included relatively little space for headlines because our brand was based around short, pithy headlines. But as the website evolved, we listened to what our audience was saying and began to incorporate longer headlines. We tweaked the website to allow for this.
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Q: What influenced your chosen technical approach, and how did it go beyond past methods? A: We were guided by two principles: the layout needed to re-create the feeling of reading on a page, as far as possible, and it needed to be bright and colorful to stand out in a crowded magazine space. The first part was essential, and the technical approach followed from this. Writers, in our experience, are readers first and enjoy seeing their words in a pleasing layout.

When did you experience a breakthrough or an "a-ha" moment during this project?

A major challenge for us was making a relatively static homepage feel more dynamic. As we were posting only one or two stories a day, readers who came to the website several times in one day might find little has changed. So we utilized two techniques: We changed the backend so that parts of the site could be edited to vary the layout and fit the news cycle, and we created a Top Stories section that updates every hour.

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Q: What web technologies, tools, and resources did you use to develop this? A: To build New Lines, we used WordPress, which is a very powerful publishing tool. Many of the team members have experience using various CMSs but have found WordPress to be the strongest and most intuitive software around. With it, the design possibilities and website builds are endless.

Q: How did the final product meet or exceed your expectations? A: As both writers and readers can attest, the website offers a good mix of enjoyable reading and visual experience. It enables us to present our varied and diverse content, from artwork to photo essays to podcasts covering a wide range of geographic areas. The homepage becomes a one-page menu for readers of diverse interests.