"We were guided by two principles: the layout needed to re-create the feeling of reading on a page, as far as possible, and it needed to be bright and colorful to stand out in a crowded magazine space."New Lines Magazine
A major challenge for us was making a relatively static homepage feel more dynamic. As we were posting only one or two stories a day, readers who came to the website several times in one day might find little has changed. So we utilized two techniques: We changed the backend so that parts of the site could be edited to vary the layout and fit the news cycle, and we created a Top Stories section that updates every hour.