We wanted to see the Review evolve from a website to a platform and, as such, empower their team to drive engagement and growth. This involved favoring solutions that provided the Review the right amount of options and control.- Athletics Team
We realized early on that a key part of achieving our goal to attract a younger and more diverse audience for The Review was to give more opportunities for someone to learn who and what The Review is. This prioritized ideas around discovery such as introducing categories to the site, creating content collections that could group content around more flexible themes, and introducing a metered paywall rather than one based around the print issue.