The goal of our work has always been to support our partners in crafting experiences that are as engaging as they are functional. Now more than ever, we recognize the value of building platforms for those who are speaking to their communities.- IntraCollaborative Team
During our concepting and sketching process, intending for the home/entrance to be brand focused, we envisioned the filtering system should not only be a way of directing the audience to content but should also provide a scope for the site as well as Newest Americans’ objectives — showcasing NA’s new organizational facets as a highly visible navigation to reframe the user’s experience, awareness, and discoverability.