Best Homepage
We designed and built the new Nike SB website to push the boundaries of design while creating a disruptive, yet seamless, experience for the consumer- Owen Jones Team
The breakthrough or “a-ha” moment for the Owen Jones team came after we mapped out Nike SB’s targeted consumer journeys. These User Journeys showed how audiences might engage with the Nike SB website based on their acquisition channel, mindset, and desired goals. After this breakthrough, we designed and built the new Nike SB website to push the boundaries of design while creating a disruptive, yet seamless, experience for the consumer that enhanced existing shopping and product browsing behaviors through richer content in the form of athlete pages, video stories, “behind the scenes” athlete and product stories, and a skate shop locator.