As a digital product agency, AREA 17 emphasizes design principles such as simplicity, craft, timelessness, and user-centeredness, rather than trendiness or complexity. Likewise, we begin from development principles that include Web standards, usability, and performance.- AREA 17 Team
Initially, we intended to take inspiration from the corporeality of the book. Early in the process, we had a number of iterations of the book page that weren’t too different from functionally focused e-commerce pages. It wasn’t until we decided to allow the book cover to “tell the story” by making it big and placing it squarely in the center of the page that we realized we were on to something. From that, we refined the experience to allow the user to seamlessly toggle between different functionalities and content while keeping the book as a focal point. So, ultimately, the book cover became a simple and elegant foundation for bringing everything into a solid and unified user experience.