Television & Film
We wanted to make a site that honored the show and pleased its die-hard fans, while still allowing us to create the cool immersive digital experiences we do best. We’re fans of the show ourselves, so this was a passion project from the very beginning.- Active Theory
Early on in the creative process, we received an asset package from Adult Swim containing files of the original artwork actually used for the show, which was a breakthrough moment for us. These assets—including the characters, environments, and props—came as clean, layered photoshop files, which were easy to work with and integrated neatly into our internal production workflow. This saved us a lot of time in the production process, opening up space for us to take our creativity and ideas even further. Using assets from the show itself allowed for creative possibilities that helped us truly make the Rick and Morty universe come alive in the site.