School of Rock’s main KPI is lead conversion and that informed nearly every technical decision made. SEO was prioritized, and the site is highly optimized to rank highly from both a content and tech perspective.- metajive team
We were saved by the flash. We had defined the visual look and feel of this site, but the photography we had and mixed with stock never felt right. We brought in our friend Franz Steiner to help with our photoshoot at a famous LA venue. We opened the club at 7am and put on a full rock concert just for the shoot. The assets carried the site from good to great; we even created the school’s, now signature, deep black and white portraits with a smoke machine and a black wall as a "pick up shot" we weren't planning on.