Sing, My District

We were driven by the idea of showing two different processes simultaneously, visualizing it in a parallel manner. Technically its implementation was different from all that we have done before.

- Gigarama Team

Can you describe your project and the concept behind it?

“Gigarama” had the aim to tell about the renovation of Kapotnya district in Moscow and the reconstruction of Moscow oil refinery. We decided to show their inseparability in a very real sense and splice both processes in one frame. We were inspired by Michel Gondry’s video to Sugar Water by Cibo Matto, though of course the way of shooting and montage they used were completely different.

What influenced your chosen technical approach, and how did it go beyond past methods?

We were driven by the idea of showing two different processes simultaneously, visualizing it in a parallel manner. Technically its implementation was different from all that we have done before. It’s quite difficult for a viewer to perceive both visual and text parts at once, so when the text appears after pressing the mouse button the video pauses and the sound turns down.

When did you experience a breakthrough or an "a-ha" moment during this project?

The breakthrough was perhaps the decision itself to make a two in one video — so that one half of a picture seemed like the natural extension of the other. Once this discovery was made it all came together. After that we only needed to fill up the project with some application software for its functionality, usability, or just spectacle. For example we used the displacement shader effect for the shift from video to text.

What web technologies, tools, and resources did you use to develop this?

PhpStorm, PixiJS, GSAP, Howler.Js, html2canvas, Lottie-Web, After Effects, ProtoPie, Figma, Nginx, PHP, and WordPress.

How did the final product meet or exceed your expectations?

Upon its completion let’s say the project matched by 80% what we initially pictured. This kind of result we consider a success.

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