Demodern
smart
smart
Car Sites & Car Culture /
Nominee
Demodern
Car Sites & Car Culture
Nominee
In order to push one step further and to leave common presentation forms behind we implemented a complete camera system in WebGL that enabled us to create realistic and convincing cinematic shots of the car.- Demodern GmbH Team
What breakthrough or “a-ha” moment did you experience when concepting or executing this project?
The smart configurator is not a stand-alone application in itself. It is embedded within the new smart.com environment that evolved at the same time. Many parties were involved in the project and only by a very close collaboration of all people – designers, developers and product managers of all teams – we could ensure to come to an excellent result.