Balancing an immersive 3D experience with a classic e-commerce flow.
Thomas Lichtblau, Head of Design
Q: Can you briefly describe your project and the concept behind it?
A: Tersa is a wellness company producing high-tech products to enhance human performance and promote healing. The concept was to reflect the feeling of using their products into a digital experience/shop and to transport users into a tranquil state of mind, using a soothing and minimalistic design that promotes relaxation and focus.
Q: Once you settled on your idea, what influenced your decision on the chosen technical approach?
A: Through close collaboration with the client, we shaped the idea and developed a clear vision for the overall experience. From there, we explored technical approaches that would enable us to bring that vision to life. This level of involvement from the client was a huge advantage, as we were able to draw on their unique perspective and insights throughout the creative process.
Q: What were some of your biggest learning and takeaways from this project?
A: Working in close collaboration with the client, treating them as part of the team and communicating on eye level helps a lot with steering the project into the right direction and extracting the most value from the project.
Q: What web technologies, approaches, tools, or resources did you use to develop this experience?
A: Figma, C4D, WebGL, React, Headless Shopify, CraftCMS, Rive
Q: How did the final product meet or exceed your expectations? What results did you see?
A: The overwhelmingly positive reactions from the client team and investors instilled a sense of pride in the brand and motivated them to take the next steps towards success.
Q: Why is this an exciting time to create new digital experiences? How does your team fit into this?
A: Nowadays, the barriers to learning new tools and technologies are lower than ever, providing us with numerous options to create unique digital experiences. Collaborating with a remote team using live tools enables us to access the best talent for each job, allowing us to combine various techniques and skills to produce a cohesive and holistic experience.