We aimed to highlight the vibrancy of NYC’s Black community and its vast contributions to the city’s culture. Through a variety of storytelling modes, the platform lifts the tapestry of Black experiences to represent NYC’s diversity.- NYC & Company Team
The nuanced diversity within NYC’s Black community sets it apart from other destinations. Blackness isn’t monolithic anywhere, but NYC is the only city where people can always feel a sense of belonging, regardless of identity or interests. Africans, Afro-Caribbeans, Afro-Latinos and multigenerational Black Americans call NYC home, giving rise to countless subcultures and affinity groups. We leaned into this throughout our multimedia storytelling.