Editorial workflow was the biggest driver on our technical approach. We wanted to help The Counter team in creating a rich and flexible content experience that wasn’t cumbersome to use, especially given their small team.- Athletics Team
We started the project with a workshop to better understand The Counter team’s audience and impact goals, which trickled down to inform the entire project. This defined the site’s content pillars, as well as areas of exploration and decision-making throughout the process. Later in the project for execution, we were initially having trouble finding a solution for adding any sequence of custom blocks in the content creation experience that wouldn’t be brittle. After becoming very familiar with layout structure, it was easy to visualize mentally how these blocks could open and close the grid structure to keep content dynamic and structured in a manageable way.