This website launched early in the pandemic when the future of many arts organizations was threatened. The site invited The Sheldon's audiences — previously thought to be digital-averse — to embrace the brand in new ways.- Paradowski Creative Team
We had just finalized the branding when we were concepting the home page. Someone joked about a site that "literally didn’t have borders,” and thus the horizontal-vertical scroll feature was born. We white boarded to map every state. By the end we had an embodiment of Arts Without Borders. It ended up being the easter egg that inspired the remainder of the site. We started to bring Arts Without Borders to life in distinctive ways across the site.