"Many of the high-end websites we see today, are more than just pages of information, they're an experience. We wanted to instill that by including as much movement and animation as we could. "Lunia Blue
I think the "funnest" moment was discovering the idea to animate the colors looping within selected key words. That really was the moment that we realized we should have fun with this and expand to find out what other elements we could animate and make an experience. It really ended up pushing us to find new technologies.