
Klick Health
There's
There's
Something
Different
Here
Best Use of Video or Moving Image /
Nominee
Klick Health
Best Use of Video or Moving Image
Nominee
What was unexpected and has defied expectations, has been the internal reaction. The pride.- Klick Health Team


Q: Talk about your initial prototypes. How did those ideas change throughout design and execution?
A: The brief that was given to the video team outlined that we wanted the video to capture the people who work here, our Klicksters, in a real way. Not staged. We were able to utilize some existing footage from celebrations and sporting events to showcase the true moments of being a Klickster. Our video team began filming more Klickster content in our offices, too. The video is about all our people across the company. We didn’t want our leaders to be the focus, so they aren’t. Once we completed filming, it was edited, the script was laid down, recorded, and the video was completed. Nothing changed, save from one word being edited from the first draft of the script to the final draft.What breakthrough or “a-ha” moment did you experience when concepting or executing this project?
The ‘a-ha’ moment came when we came up with the line that ironically has always rung true to Klick, and became the essence of the rebrand: There’s Something Different Here. The script was written in one take, from start to finish, and captures who we are as a company. Even the writing itself didn’t feel like writing from scratch–it felt more like transcribing the things Klicksters say when describing the feeling of working at Klick.