It’s an exciting time because companies like Tillamook truly value and understand the impact that a great digital experience makes to your audience.- HAUS Team
One surprising realization came when we found through survey data that Tillamook’s audience wanted to hear from them MORE regularly, and that fan-based content on the site was less appealing to the audience overall. Both these facts shaped our communication strategy significantly — increasing our email frequency and shifting some of the planned content sections of the site to be more "brand" and less "fan" focused.