Web is currently a very creative field. The technology evolves quickly and allows creative minds to experiment on almost every aspect of projects.- Turbulent Team
Once we were sure we wanted 3D elements at the center of the project, we included a 3D Artist and a WebGL developer in our team to start experimentation early on. Our Art Director developed the branding elements, style guide, and few prototypes in parallel. When all aspects were mature enough and merged into a first live draft, we felt we were heading in the right direction.