- Turbulent Team
Turbulent brought together a small internal team to refresh its branding and website for its 18th birthday. We started by documenting the core values of the company. The 3D Machine, which is at the core of the project, was an idea from the team very early in the process, while putting some key words on a whiteboard during a brainstorming session.
"We approached the project from three angles: - Documenting the company's core values - Modernizing the branding style guide - Designing the website We created our moodboards, then mockups and prototypes, by iteration with those three pillars in mind; we always had some keywords mixed with 3D sketches of the Turbulent Machine and some key UI elements to ensure every aspect of the project was in sync."
We wanted a website that represents the company well — and as creative and playful. We quickly settled on the WebGL technology because it could be interactive and bring our 3D Machine to life to become more memorable.
In the beginning, we used many different tools, and we tried to go outside our comfort zone to be creative. For example, we experimented with a voxel software to quickly see how 3D shapes could live in the Sketch mockups. Then we created the finalized assets in 3DS Max.
Our brand was established by the team at Brandlucent, and the design was created by Edern from Turbulent. A major part of the creative process took part while the whole team worked together.
The new website has had a major effect on our positioning in our main market and as a big support for our growth in 2020. It has also been critical in the adoption of our new brand by our employees and in our recruitment efforts.
Web is currently a very creative field. The technology evolves quickly and allows creative minds to experiment on almost every aspect of projects. We can now create a truly immersive experience with 3D elements, in-depth interaction, a high level of sophistication, and fast loading time.