
Web is currently a very creative field. The technology evolves quickly and allows creative minds to experiment on almost every aspect of projects.- Turbulent Team


Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: "We approached the project from three angles: - Documenting the company's core values - Modernizing the branding style guide - Designing the website We created our moodboards, then mockups and prototypes, by iteration with those three pillars in mind; we always had some keywords mixed with 3D sketches of the Turbulent Machine and some key UI elements to ensure every aspect of the project was in sync."When did you experience a breakthrough or an "a-ha" moment during this project?
Once we were sure we wanted 3D elements at the center of the project, we included a 3D Artist and a WebGL developer in our team to start experimentation early on. Our Art Director developed the branding elements, style guide, and few prototypes in parallel. When all aspects were mature enough and merged into a first live draft, we felt we were heading in the right direction.