Best Use of Video or Moving Image
When it comes to finding that sweet spot between our ideas and the brand, we’re lucky. The Air Force is the most advanced branch of the military, so they expect us to bring them digital experiences that reflect that positioning.- GSD&M Team
We struggled early on to find the right balance between being tech-forward and being true to the human mind where these cognitive skills exist. The breakthrough came when someone suggested the term “techno-biology.” From that moment on, it was our driving force behind the design as well as the games themselves. We wanted the user to feel immersed in a world that was technical, but alive, at the same time.