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Elephant
Real Estate
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Initially, we did a lot of exploration for how the website could look and feel, through visual research within the category and beyond, which we shared with Unison through a series of working sessions.- Elephant Team


Q: Talk about your initial prototypes. How did those ideas change throughout design and execution?
A: With an ambitious launch date, we started this project before the brand identity had been finalized. Initially, we did a lot of exploration for how the website could look and feel, through visual research within the category and beyond, which we shared with Unison through a series of working sessions. From there, we made decisive decisions and processed the feedback to create the experience that you see today—not a lot changed from the initial visual design and messaging concepts. The part that was subject to the most changes were the various calculators on the website, we went through a lot of iterations of how the data was structured and where the emphasis should be.
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Our chosen technical approach was driven by a need to support a high degree of collaboration between the Elephant engineering team and Unison's engineering team. We needed a solution that would empower our teams to bring a strong visual story to life with code while building a scalable solution that required numerous third party services and back-off dependencies. In order to achieve this integrated approach, we had to be successful at two things. First, spending significantly more time up front to understand the current technology stack while supporting a roadmap for the future. And second, enhancing our prototyping effort so we could refine the highly visible tools and animations.What breakthrough or “a-ha” moment did you experience when concepting or executing this project?
Once we had a strong concept, we made a presentation and presented it to all the key stakeholders as well as the entire company—sharing that foundational work and getting so many positive reactions early on really motivated us to push on and deliver something really great. It also helped us make some thoughtful tweaks to the concept before we locked the design system and started the development process.