Real Estate
Initially, we did a lot of exploration for how the website could look and feel, through visual research within the category and beyond, which we shared with Unison through a series of working sessions.- Elephant Team
Once we had a strong concept, we made a presentation and presented it to all the key stakeholders as well as the entire company—sharing that foundational work and getting so many positive reactions early on really motivated us to push on and deliver something really great. It also helped us make some thoughtful tweaks to the concept before we locked the design system and started the development process.