At the start of 2020, no one could have predicted face masks would be the hottest new product. Or that the top pick for masks wouldn’t be from a popular apparel brand, but from Vistaprint, a company known for printing and signage for small businesses.- Work & Co Team
We knew we needed to simplify the process of finding and buying masks. We also wanted to drive adoption by helping people be proud of wearing one — essentially, we wanted to reframe the experience of masks. The safety of families and communities depended on it. Vistaprint forged great artist collaborations for the masks, and fortunately, the customization Vistaprint’s known for means people can create a design that expresses their personality.