Best Visual Design - Aesthetic
"We spent a lot of dev hours on little things; nowadays we’re used to scrolling through sites super fast, but we wanted to reward slowing down and exploring."Whiteboard
The emphasis of a slower, more exploratory design language was a significant “a-ha” moment for us; previous iterations heavily emphasized action-oriented language and clear, direct calls to action, which didn’t connect well with our perspective and culture. Along the way, we also landed on the “for a brighter future” language that’s used to frame our featured work; a constant reminder that design and copywriting are always connected.