- Wide Eye Team
The concept for WhiteHouse.gov was about marking a distinct shift of power. Upon Inauguration, the White House needed to become “The People’s House” anew: one where the American people could be assured that the White House will work every day to rebuild trust in American leadership. Rebuilding “The People’s House” required expressing a dignified optimism and a focus on putting people first, which meant prioritizing inclusivity and accessibility.
The initial prototype extended our core idea conveying the notion that The White House is The People’s House: warm, open, hard-working, and honest. The brand palette is patriotic and modest, including wood tones as a direct reference to the oak of the Resolute Desk in the Oval Office. Blueprint-like illustrations evoke the architectural space of The White House, reminding us that America is always a work in progress being rebuilt and renewed.
With The People's online home in mind, inclusivity, accessibility, performance, and security were woven into our process from the beginning. We leveraged WordPress as our CMS to construct an easy-to-use block editing experience. To achieve inclusivity, accessibility, performance, and security, we partnered with translators, analysts who are blind and visually impaired, and technical specialists.
Though the core White House identity has existed through many presidencies, the challenge was in the ability to translate it to the website. Overall, the trust between teams was essential. We shared an understanding of the goals and what defined success. This enabled us to guide their team through a strategic, user-centered design coupled with a flexible framework to create rapidly changing and emerging content for a new administration.
The project was not only part of a historic moment for our nation, but an incredible capstone for our team. We successfully completed the project, ushering in a fresh, user-first web experience to the highest office in America. Expanding to new audiences and starting conversations on inclusivity and accessibility was impactful and reassuring. We built WhiteHouse.gov back better than it ever was before.
Digital experiences provide a medium for the people doing the most good to make the greatest impact. Our team thrives when we're brought in to be part of this process. We intentionally partner with teams who are at the center of the most important fights for justice and equality in our time and who recognize that diversity, equity, and inclusion are critical to making a true difference in the world.