- Active Theory Team
The Wonderful Weekends concept stems from a Google event held in Chicago, Illinois in September 2019. The physical event deployed a large gumball machine in Maggie Daley Park that people could play with to learn about Google products and engage with their city. Since the physical location was only accessible to some, we recreated this gumball experience for Google in a digital build.
Working with Google, we shared the same creative vision of ensuring that we could recreate the event outcome--learning about Google products. During production we were able to reach a balance by leaning into each other's strengths. The Google team helped lead the product insights, and we provided technical recommendations. With this approach, we were able to work as a single unit to align on creative executions that everyone was happy with.