During production we were able to reach a balance by leaning into each other's strengths. The Google team helped lead the product insights, and we provided technical recommendations.- Active Theory Team
Given the gumball machine in the digital experience was a series of branching paths, we needed to make sure that the development of this stayed manageable, as we didn’t want to get stuck needing to create endless combinations of mechanical interactions and Google product suggestions. In order to manage this, we created a series of different paths that users could explore (e.g. sports, arts, food, family) and this would keep them on track within a theme and ensure we didn’t need to create too much content.