- Wonderland Team
For every project, we work from an insight-based approach on where we can improve digital experiences. For our own homepage, we went back to the core of what we do — that is to create an online experience that sets us apart from competitors and connects with our audience. Since the focus lies on experience, we initially worked on getting the narrative right in copy, and then worked on a visual concept to complement it.
Our previous website was based on a 3D coded environment, purely to add interaction for the user. As the new visual concept we came up with was quite complex to reproduce in code, instead we created a video that we embedded in the website. We were able to get the same desired aesthetics while also being able to actively ensure site speed remains fast.
As the website is a showcase of our own ideas and technical capabilities, we wanted to push the boundaries with what we could do to show the world.
We received some great recognition for the site amongst the digital community and with the traction of new clients. On Awwwards.com we won site of the day, mobile of the week and the developer awards.
As the world shifts en masse to digital, being different online matters more than ever. Having the capabilities here at Wonderland to turn ideas into something really cool on the web is why we love to do our jobs everyday. So the question is always, "How can we create something thoughtful, jaw-dropping, and smart; which helps brands wow their customers?"