Best Individual Editorial Feature - Ind/Brand/Org
The lines between creative disciplines continue to blur, as do our personal and work worlds. Our designers, engineers, and producers solve problems outside of their prototypical responsibilities, weaving in their own personal experiences.- Hook Team
The site features a linear experience that is curated and narrated by the YouTube Trends & Culture team. We set out to control the user’s experience by encouraging people to view the report from beginning to end. We intentionally omitted a navigation menu for this purpose. Instead, we allow users to jump back to the beginning of the experience by clicking the logo, and we provide a pagination counter to show them where they are in the experience.