The technology and capabilities to learn more and share knowledge with the scientific community have never been greater. How amazing that it is possible to build such a vast database of scientific data that may help save species and better mankind.- 360 Design Team
The “a-ha” moment was thinking of the Mammalian Tree as a dynamic, scalable, and time-based exploration — not as a conventional, static image. We were searching for a way to make this more engaging and to be more of an exploration of data with layers that can first be seen at a glance, and then explored by zooming, dragging, and clicking. Like peeling an onion, but also being able to rotate and explode it.