We worked in an integrated way with our client, the way we often do. It meant we could make decisions together, bring balance between technical and design, and both make educated choices for the outcome we knew we wanted.- Dogstudio Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: To be fair, we stayed really true to our initial sketches. Things moved in many different ways, but the core idea didn't change. This is one of our strengths as a company: we focus on getting a strong vision and backstory for each project before jumping further. It enables us to find consistency through the entire projectQ: What influenced your chosen technical approach, and how did it go beyond past methods?
A: We cannot really say our approach changed from what we experienced in the past, but we surely had a huge challenge delivering a high quantity of animated visual assets under a reasonable weight, while ensuring the entire experience came out as smooth as possible on a wide range of devices.When did you experience a breakthrough or an "a-ha" moment during this project?
That moment came when we decided to involve the actual rounded shape of the vehicle in every single aspect of the art direction. Frames, borders, buttons, etc...The robotaxi was present on each possible level.