
Caspian Studios: Murder in HR
Caspian Studios & Wellhub
Caspian Studios captivated B2B audiences with "Murder in HR", an original murder mystery series that blends Hollywood-style storytelling and talent with business content—showcasing the power of narrative in B2B marketing.
The Team

Describe the brief or inspiration behind your project. What was your team tasked with?
The concept for Murder in HR emerged from our belief that business fiction is an underutilized and under-invested storytelling medium. Most of our favourite stories, from Hollywood and beyond, are works of fiction—so why not create one within the business realm? We aimed to merge Hollywood-style storytelling with B2B marketing, drawing inspiration from Clue, Knives Out, Only Murders in the Building, Archer, and Parks and Recreation.
The challenge was to craft a compelling, fast-paced narrative that people would genuinely want to follow until the end—a feat that’s particularly difficult with business content. But with a mystery, keeping the audience engaged is the entire point! Our team has a passion for mysteries (and let’s face it, so does much of America!). True crime, murders, and mysteries are incredibly popular right now, but they’re also timeless. A body drops, and we all want to know: who did it?
Series creator Ian Faison, CEO of Caspian Studios, drew from his own experience as a former HR manager to create a story where the protagonist is an HR manager. HR is a tough profession, often dealing with the most unexpected and wild workplace issues. So, if anyone were to be tasked with finding a killer, why not HR?
Did you collaborate with another business on this project? How did you work effectively together towards a shared creative vision?
We collaborated with Wellhub (formerly Gympass) as our sponsor.
It was amazing to have a company willing to take a chance and share our vision for a new genre in business content.
For Wellhub, it all started with the story. They believed in creating something different, funny and unique for the HR community.
Wellhub was incredibly additive to the process, bringing both a huge audience of HR professionals and also creative ideas.
How did you ensure that your project remained true to the idea and on brand all the way from brief to launch?
From the outset, we had a clear and unwavering vision for the project: a murder mystery set in an HR department. Murder in HR, as a fiction podcast series, became its own unique brand, and we focused on maintaining consistency in both its visual and audio environments. The result is a distinctive identity that stands out in both sound and imagery.
Below, you’ll find images from the fictional universe of Murder in HR, showcasing the compelling visual world created.
Did you utilize LinkedIn in executing this project? What role does LinkedIn play in your greater B2B marketing strategy?
Yes, we promoted the show every week on LinkedIn. We promoted the show on both Caspian and Wellhub company pages, as well as many employees of both companies.
It organically got shared by a number of people in the HR community.
We heard a ton of feedback that people first saw about the show on LinkedIn. People were so excited to share the show, and those posts got a ton of engagement, which meant that more connections saw those comments.
What does being recognized by the Webby Awards mean for you and your collaborators?
It means a ton! We were thrilled just to be nominated, let alone win!
Being recognized by the Webby Awards gave us critical acclaim in addition to how popular the show was already (especially in the HR community).
It was also validation that this type of storytelling can work for B2B – and that it is worth investing in.
As a huge supporter of the Webby Awards and what they do, it is a true honor to be among the other great projects and people who are featured for stellar work.
And we can’t wait to submit for Season 2!

