Access to Care

SimplePractice: Access to Care

SimplePractice & Encircle

The collaborative campaign from SimplePractice and Encircle highlights therapists serving underserved communities through emotional storytelling. With over 25 million Americans lacking sufficient mental health care, SimplePractice aims to bridge the gap by providing telehealth services for greater access to care.

The Campaign

See what inspired the campaign alongside testimonials about using the services.

Meet the Team

Photo of Smita Wadhawan
Photo of Evelyn Borgatta
Photo of Patrick Hodges
Photo of Leland Montgomery
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Photo of Krisha Redillas
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Photo of Tyson Gancayco-Adlao
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Smita Wadhawan

CMO, SimplePractice

Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice, specializing in growth marketing and leadership. She has scaled businesses to $32B brands, managed $175M budgets, and led teams of 150+ globally. Smita’s expertise spans B2B/B2C marketing, product marketing, and PR. Under her leadership, teams have won Digiday Awards and Webby nominations. Known as an inclusive leader, she was named a Top 50 CMO in the US at the 2024 National Diversity and Leadership Conference.

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Evelyn Borgatta

Head of Brand and Integrated Marketing, SimplePractice

Seasoned marketer with a 25+ year track record of delivering exceptional stewardship and results for some of the world’s most famous brands, including: Red Bull, Nissan, TABASCO®, Burger King, and Pepsi, to name but a few. Evelyn is a focused leader with 14 years of experience in managing, inspiring, and developing talent. She is an exceptional communicator with an ability to find common ground among varied stakeholders. Her growth-orientated mindset, drives project success through positivity and collaboration.

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Patrick Hodges

Associate Creative Director, SimplePractice

Seasoned marketing leader with expertise in brand strategy, digital marketing, and creative partnerships, with experience across tech, consumer, and entertainment sectors.

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Leland Montgomery

Associate Creative Director, SimplePractice

Creative professional with 10+ years of experience in strategy, execution, and leadership, skilled in developing successful full-funnel marketing campaigns across paid and earned channels

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Jenny West

Senior Copywriter, SimplePractice

Passionate and collaborative copywriter with experience working across various media and industries. No stranger to producing creative for Sports, Lifestyle, Food/Beverage, Finance, Education, Health, Communication Brands, Agriculture, Communities, Tourism and NPOs.

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Krisha Redillas

Senior Visual Designer, SimplePractice

Multidisciplinary designer based in the rolling hills of West Virginia. My passion burns for bringing ideas to life through visual identity. I specialize in bringing new and established brands to life with attention to their authentic motives and emotional landscape.

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Seejon Czaplicki

Senior Manager, Video Production, SimplePractice

Narratively driven Film and Video Director & Producer specializing in branded and documentary content.

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Tyson Gancayco-Adlao

Senior Video Producer, SimplePractice

Passionate freelance videographer, editor, and composer with expertise in directing, lighting, coloring, and editing. Skilled at working with talent and delivering high-quality projects ahead of deadlines. Collaborative and independent.​

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Zac Shirk

Senior Motion Designer, SimplePractice

Storyboard Artist & Animator

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Describe the brief or inspiration behind your project/campaign? What was your team tasked with?

Our goal with this campaign was to highlight therapists who work in underserved communities through emotionally compelling storytelling. Access to mental health care is more important than ever, yet over 25 million Americans live in areas with too few mental health professionals. This alarming statistic highlights the critical need for greater access to mental health care. As a provider of telehealth services, SimplePractice is working to bridge the gap and provide access to care for everyone who needs it.

Describe your process for creating award winning B2B work. How is creativity at the center of how you work?

Humanity is at the core of everything we do at SimplePractice. When creating award-winning work, we aim to tell real human stories by isolating a human truth and showing how we solve those problems as a brand for our customers.

Did you collaborate with another business on this project? How did you work effectively together towards a shared creative vision?

For this project, we collaborated with Encircle, a 501 nonprofit organization that provides support and counseling for LGBTQIA+ students. We worked with them to identify compelling emotional stories that supported products and features that we offered. Over the course of weeks long production process, we conducted reviews with them to make sure the stories we were telling were aligned with both their mission as well as ours.

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Did you utilize LinkedIn in executing this project? What role does LinkedIn play in your greater B2B marketing strategy?

SimplePractice strives to be a thought leader in the space. We often leverage LinkedIn for white papers and industry related reports. Along with the storytelling component of “Better Access to Care” which were launched on platforms like Instagram and YouTube, we also developed LGBTQIA+ continuing education courses that we published on LinkedIn, along with articles that dealt with treating members of this community.

What does being recognized by the Webby Awards mean for you and your collaborators?

Being recognized by the Webby Awards is a huge honor for us and our partners. It not only highlights the quality of work put out by this labor of love, but also brings even more awareness and visibility to an important issue that SimplePractice and incredible organizations like Encircle are trying to solve.

Make the Connection

SimplePractice

Medical Practice Management Software

  • 15K+ Followers
  • 201-500 Employees
  • Webby Award Honoree
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