Leo-Kellogg 70

Leo-Kellogg 70

Leo Burnett Toronto

Who doesn't love a good underdog? Newt the Gnu gets the chance to tell his side of the story on Kellogg's and Leo Burnett's jealousy inducing 70 year relationship.

The Campaign

Knewt the Gnu

Meet the Team

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Photo of Lisa Greenberg
Photo of Kohl Forsberg
Photo of Tyler McKissick
Photo of Robin Soukvilay
Photo of Evan Wallis
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Steve Persico

Co-Chief Creative Officer, Leo Burnett Toronto

Steve is a writer, builder, snacker, sketcher, cleaner. He has been reaching for the stars with Leo since 2005. His passion for creativity in all forms has helped Leo Burnett earn an international reputation as a place for world-changing thinking. As part of Leo’s Global Product Committee, Cannes Lions judging panel and the Miami Ad School Toronto Board, he’s been able to share his passion for the work.

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Lisa Greenberg

Co-Chief Creative Officer, Leo Burnett Toronto

Greenberg enjoys the distinction of consistently being named one of Canada's top Creative Directors. Her work has been recognized in numerous national and international award show across multiple disciplines. Greenberg has helped steer Leo Burnett Toronto’s design group to Canada’s design Agency of the Year numerous times. As an internationally recognized industry leader, Greenberg has also judged D&AD, the One Show, Cannes Lion Festival of Creativity & Communication Arts.

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Kohl Forsberg

Executive Creative Director, Leo Burnett Toronto

Kohl is an Executive Creative Director at Leo Burnett Toronto. In a desperate attempt to not do construction anymore, he got into advertising 11 years ago. Some cool moments since include hearing J.K. Simmons read a poem he wrote, getting coverage from The Independent, Fast Company and Vanity Fair to name a few, and winning at Cannes, D&AD, The Webby’s, One Show and Clios. Mostly, he's just trying to make stuff people talk about. And currently, he leads the creative in Canada on Pizza Hut, Kellogg’s, Buick/GMC, Enbridge and the Smucker’s portfolio which includes brands like Milk-Bone, Robin Hood flour, Uncrustables, the list goes on. In his spare time he likes gossiping with his wife, trying to make his friends laugh and doesn’t like writing about himself.

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Tyler McKissick

Associate Creative Director & Art Director, Leo Burnett Toronto

The name’s Tyler, but I sign off most of my emails with Ty. I like to solve problems and it turns out people are willing to pay for it. The only problem I couldn’t solve was my parent’s divorce.

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Robin Soukvilay

Senior Art Director, Leo Burnett Toronto

Robin is an insight-driven creative that loves to cook and tends to end up hand modelling for his own campaigns. As a result of his creative approach, not only has he made positive impacts toward the business of his clients, his work also been recognized in news publications and awarded within the industry nationally and globally.

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Evan Wallis

Senior Copywriter, Leo Burnett Toronto

Evan is a writer who specializes in the tales of washed-up mascots. He explores their rise and fall and transforms the stories of forgotten characters into engaging narratives that celebrate their quirky legacies.

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Coleman Mallery

Senior Copywriter, Leo Burnett Toronto

I’m a firm believer in big creative ideas, smart strategic thinking, and the theory that lists are better when they come in threes. When I’m not making ads, you can find me sitting down for a plate of dumplings, standing up at the Comedy Bar, or lying to myself about going for a run.

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Describe the brief or inspiration behind your project/campaign? What was your team tasked with?

Leo Burnett Canada and Kellogg Canada had been working together for 70 years. To commemorate our 70th anniversary, we needed to find a way to not only celebrate our longstanding history and all the work we’ve done together, but also show people working in the advertising and marketing industry just how unique, special and jealousy-inducing the partnership truly is.

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