Leo-Kellogg 70
Leo Burnett Toronto
Who doesn't love a good underdog? Newt the Gnu gets the chance to tell his side of the story on Kellogg's and Leo Burnett's jealousy inducing 70 year relationship.
The Campaign
Meet the Team
Describe the brief or inspiration behind your project/campaign? What was your team tasked with?
Leo Burnett Canada and Kellogg Canada had been working together for 70 years. To commemorate our 70th anniversary, we needed to find a way to not only celebrate our longstanding history and all the work we’ve done together, but also show people working in the advertising and marketing industry just how unique, special and jealousy-inducing the partnership truly is.
What does being recognized by the Webby Awards mean for you and your collaborators?
The Webby’s are the Oscars of the internet. And when you find out your work has been recognized there it’s a big deal for everyone involved. The kind of nod that leads to lots of high fives and leaves you with someone to be truly proud of.