Kamie Crawford is rewriting the script. With every episode of Relationsh*t, she proves that curiosity and a little astrological insight can go further than a trending sound. In a sea of scripted takes, Kamie’s voice cuts through: unfiltered and deeply human. Whether she’s talking breakups or dating app fatigue, her conversations always touch a cultural nerve. Her cultural impact snagged her the Webby Award for top Lifestyle podcast of 2025.

In this edition of Feedworthy, our tentpole series featuring the Internet’s favorite creators, she unpacks how she runs a podcast without scripting questions (and her tip for when the dialogue goes dry).

Read on to learn her digital “ins and outs,” dream guests, and why TikTok never leaves her moodboard.

The interview has been edited for clarity. 

Mahi Sugebo: Relationsh*t is one of our FYP favorites. We wanna dive into your creative process and pull out any nuggets that you’d want to share with those up-and-coming.

Kamie Crawford: Podcasting is a really hard space to be in, so if you can master it, then you can master it. But it really is not as easy as people think. Everyone wants to start a podcast, but I don’t think people really understand what goes into making a great podcast and not just the audio part. We’re living in a world now where visual matters too. So, having those good clips, having those good guests; topics that are really punchy and exciting that people want to tap into and stay relevant. If you’re trying to get into this space, just know it’s not easy. But in my experience, it’s worth it.

Sugebo: How did you break into podcasting? How was the pivot also, from TV to a more social environment?

Crawford: I have been in the influencer digital space since Instagram has been in existence. And I got into hosting because I wanted to be a host. And it’s not enough—at least for me—to just be a TV host. Podcasting, I have more control. I can decide every guest, every topic. I am choosing what I want to put forth. That choice was something I wasn’t completely missing because I had it on social, but my more public persona on television was a totally different topic. It’s not about me, it’s not the kind of topics that I wanna talk about. That’s how I got into it: I pitched my podcast to a network and they loved it. Here we are today. 

But I have to say, at first I was adverse to podcasting, which sounds crazy now that I think about it. And even winning the Webby, I was like, “I can’t believe I almost didn’t start this.” Because I was concerned that the market was oversaturated and [wondered] who’s going to listen to my podcast? Well, a lot of people. And the Webbys. You can’t limit yourself with where you can take things. Know that you have a vision in mind and keep at it every single week, even when it’s hard. 

Sugebo: What inspires you online? Who’s on your mood board? Who’s in your mind when you’re crafting content?

Crawford: I would say TikTok is always on my mood board. Whatever’s on my FYP is what is happening right now in relationships, in conversations. I try to keep the podcast as current as the digital landscape is. If people on TikTok are talking about 50/50 relationships, who can we get in? Do we need to bring in Vivian Tu, who’s an incredible financial influencer and makes amazing content around finances and creating equity. I’m gonna bring her on and we’re gonna talk about when does it work, when does it not work?

I came into Relationsh*t with the idea that if people are talking about it in their group chats, I want to be talking about it on the podcast. I want the podcast to feel like your group chat, your girls sitting around with a glass of wine, having the conversations that are going on in the world.

Sugebo: How do you navigate the topics that you’re comfortable presenting on the podcast? How do you strike that right balance between not causing controversy but having a real conversation?

Crawford: I’ve never been a person who shies away. The people who will find me are those who are okay with healthy disagreement and discussion. I never lead any podcast conversation by going into it being like, “Oh, this is gonna be controversial. This is gonna be tea.” I’m not that journalist. When I do have guests who have experienced some kind of viral moment or have a story to share—that’s very personal to them and vulnerable for them—I want my guests to feel comfortable enough to have those conversations.

Sugebo: That sounds like creating a very intentional and safe space for people to come and share their life lessons with you. But if you had to describe your content in three words, how would you describe it?

Crawford: Honest, relatable. The last word can go in so many different directions—I guess it’s two words, but safe-space. I want people to see themselves in my guests, in me, in the conversations that we’re having. It’s important to me that no matter what I’m talking about, if I can relate or not, I’m bringing somebody in who can.

Even when it comes to me, I’ve had to share things on the podcast that I wasn’t planning on sharing. My listeners have heard me when I was in a long-term relationship. And then got through my breakup with me, then back on my dating journey. Meeting the man who’s going to be my husband, egg freezing and buying homes—they’ve been there with me throughout all of that. Without creating a safe space that’s honest and that is relatable for people, I wouldn’t be able to have the audience that I have now.

Sugebo: What are your social media ins and outs for 2025?

Crawford: Outs for me are anyone who comes on TikTok or social media and is giving really shitty advice. Anyone who just comes on with this authority of, “If you wanna be a hot girl, these are the five things you need to do. And if you don’t do these five things, you’re not a hot girl.” Who are you to decide that? I think that is so gross. I really don’t like stuff like that.

In? This might be controversial, but if you have documented your entire relationship on social media and we’ve been a part of that journey, I’m going to need that breakup video. I’m going to need you to sit down and I want you to talk us through what happened. It’s very empowering, too, as someone who’s done it and explained it. Even if you don’t get into every nitty-gritty detail, just let us know. Don’t just stop posting with this person and we never see them again. But also, again, you don’t owe anybody anything… But let us know.

Sugebo: Like right now with Love Island, I need everybody that’s coming out to create a video debriefing the entire season. But how do you balance that? Letting your followers into your life, but then also keeping some of it for yourself and feeling like you still have a sense of privacy in that?

Crawford: Yeah, it’s hard, being a public person. As I’ve gotten older, learned more about myself and my viewers, I know that they respect me. If there’s something that I’m not ready to share yet, I don’t have to. I’ve been with my boyfriend for almost three years. I’ve never shown his face on social media. And my listeners on the podcast and my followers on social know that already. They respect that decision because in previous relationships, I’ve given so much and everything else in my life—I share so much.

There’s a balance and there’s a boundary. I’ve realized that there are certain things that I keep for me, and there are other things that are for the world. And almost all of my life is for the world, so I have to keep some things for me.

Sugebo: You know how to have that discernment in the process. When you’re casting, for guests, I’m sure you have that same kind of approach when you’re curating questions for them. When you think about what’s coming next for you, who is your dream guest?

Crawford: Keke Palmer. We have to chat. We chat offline, but we have to chat on the podcast. Because a Virgo and a Scorpio together is just like a really insane duo that has to be seen. There are many others. I’m obviously a big astrology girl, so Chani Nicholas—she is so incredible. I have her app and I am constantly tuned into her content. So, Chani, call me. I’m always interested in having good, nuanced conversations with people who are vulnerable and interesting.

Sugebo: Yeah, the Keke conversation would be very refreshing. That’s what your content gives too, a very refreshing reflection of life. I love how Relationsh*t feels very genuine and authentic.

Crawford: I don’t write any questions in advance. It’s very rare that I write questions in advance. I only write questions in advance if, for example, [when] Mel B came on the podcast. She had written a memoir that was very deep, called “Brutally Honest.” It was about her experience, being a survivor of domestic abuse. And so, I wanted to make sure that I was hitting the points in the book. I think that also makes it more authentic because I’m not stuck to a particular note card—no shade to anybody who does it. I just really like to yap.

Sugebo: A healthy balance of spontaneity, but then also research. So, what goes into your creative process? For podcasts or when you’re creating content, how are you able to make something that works online?

Crawford: I pick every guest, I pick every topic, and in the beginning, I was a little rigid. I would plan these topics and then put the guest I think is right for each topic. Now, the guest can be the topic. Today, I’m recording two episodes. I’m recording one about dating down, and I’m recording another one about astrology predictions for the summer. Obviously, I want to make sure that I’m having an astrologer on for the astrology episode. The “dating down” topic came because the guest is a couples therapist. This is something that she talks about and it inspired me to want to have that conversation.

As far as the questions that I’m asking, it’s because I’m paying attention to my guests and who they are and what they [want to] talk about. A few scrolls down somebody’s timeline can give you that information and as long as you’re listening to what someone is saying, you could have two or three questions and a backup in case things go a little dry. Which, not gonna lie, that’s happened to me once before. Only once. It’ll never happen again. But if things go dry, you have those questions in your arsenal. It’s my interview style. I like to get things in the moment and speak on it right then. Still with that intentionality, I’m not out here flying off the handle. But we have to leave room for riff and freshness. 

Sugebo: So, what’s next for you? What can we expect to see from Kamie in the coming months?

Crawford: Hopefully more of that, more of being that host that I’ve always wanted to be. I have people that I really admire: Oprah, Lisa Ling, Hoda Kotb—some of my absolute favorite interviewers and journalists. I’m not out here saying that I’m the next Oprah, but I’m not saying that I’m not. I just ended a three-year overall deal with Paramount. It was amazing and incredible; I got to host “Catfish,” “Are You the One?” and “Ex on the Beach.” Now, I am in a position where I get to decide what my next journey is going to be in television, and that’s really exciting.

So, we’ll have to wait and see. But on the podcasting front, still putting out episodes every single Friday, wherever you get your podcasts.

Follow @thewebbyawards everywhere on social for more on our interview with Kamie Crawford and all your favorite creators online. Entries for the 30th Annual Webby Awards will open September 2025.