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21st Annual Webby Awards Watch the Show
15th Annual Webby Awards Nominees Unveiled

FOR IMMEDIATE RELEASE

For information, contact:

Jason Gordon: jason@pkpr.com

Patrick Kowalczyk: patrick@pkpr.com

PKPR, 212.627.8098


15th ANNUAL WEBBY AWARDS NOMINEES UNVEILED

Justin Bieber, Arcade Fire, The Old Spice Response Campaign, Bed Intruder Song, Groupon, Angry Birds,
SoundCloud, and Flipboard Vie for Internet’s Top Honors

New York, NY (April 12, 2011) – The year’s biggest pop culture and Internet sensations – from Angry Birds,
Groupon, the Old Spice Guy, and Justin Bieber to Arcade Fire, The Bed Intruder Song, SoundCloud, and Flipboard – are among
the nominees announced today for The 15th Annual Webby Awards.

The high-caliber and diverse scope of the nominees reflects how the Internet has become the driving force shaping everything
from entertainment to business. Now in its 15th year, The Webby Awards is the world’s leading honors recognizing achievement in
Websites, online film and video, mobile and apps, and interactive advertising and media.

In addition to Academy judges like Martha Stewart, Twitter co-founder Biz Stone, and Arianna Huffington selecting Webby Awards
winners, starting today millions of people around the world will also help decide who takes home a Webby by voting in The Webby
People’s Voice Awards presented by AOL. The public has until April 28th to vote at http://webby.aol.com.

Winners will be announced on May 3rd and honored at a star-studded ceremony
in New York City on June 13th, where they will deliver five-word speeches in the tradition of past victors like Al Gore (“Please don’t
recount this vote.”) and Jimmy Fallon (“Thank God Conan got promoted”).
The ceremony will be broadcast live online; viewers at home will have not just a front row seat, but the ability to participate and
shape the show as it unfolds.

Many of this year’s nominees represent the sweeping impact of mobile and tablet devices on both culture and commerce, from
gaming (Angry Birds and Fruit Ninja) to social networking (foursquare and Flipboard) to entertainment (SoundCloud) and community (Twitter).

Projects featuring a dizzying array of actors, comedians, and musicians, as well as newly minted Web stars, also earned Webby nods.
Nominees range from superstars like Justin Bieber (“Justin Bieber Takes Over Funny or Die”), Lisa Kudrow and Meryl Streep (“Web Therapy”),
and Jim Carrey (Funny or Die’s “Presidential Reunion”) to Internet breakouts like Antoine Dodson and Auto-tune the News (The Bed Intruder Song)
and Isaiah Mustafa (Old Spice Response Campaign) to indie favorites like OK Go for “This Too Shall Pass” and Arcade Fire for “The Wilderness Downtown,”
its groundbreaking interactive music video.

Nominees earning multiple nominations include NYTimes.com (18), Funny or Die (10), Google Creative Lab (8), The Guardian (6), BBC (6), CNN (6),
NPR (5), MLBAM (5), and TED (5).

“If you want to check the pulse of popular culture, look no further than this year’s Webby Awards nominees,” said David-Michel Davies, Executive Director
of The Webby Awards. “Over the past year, the nominees have dominated conversation, entertained us, changed how we work and play, and fueled our imaginations.”

PricewaterhouseCoopers provides vote tabulation consulting for The Webby Awards.

A list of nominees in popular categories follows:

Best Viral Video
Rated Awesome – The Twitter Movie Trailer

Rated Awesome – The Twitter Movie Trailer

Bed Intruder Song (Auto-tune the News Remix)

Bed Intruder Song (Auto-tune the News Remix)

The Sandpit

The Sandpit

The Digital Story of the Nativity

The Digital Story of the Nativity

Aides Graffiti

Aides Graffiti

Best Individual Performance
Jim Carrey for Funny Or Die’s Presidential Reunion

Jim Carrey for Funny Or Die’s Presidential Reunion

Isabella Rossellini for Green Porno

Isabella Rossellini for Green Porno

Lisa Kudrow for Web Therapy

Lisa Kudrow for Web Therapy

Cheri Oteri for Liza Life Coach (AMCtv.com)

Cheri Oteri for Liza Life Coach (AMCtv.com)

Ralph Macchio for Wax on F*ck Off

Ralph Macchio for Wax on F*ck Off (Funny or Die)

Comedy: Individual Short or Episode
Grammar Nazis by CollegeHumor.com

Grammar Nazis by CollegeHumor.com

Justin Bieber Takes Over Funny Or Die
Between Two Ferns with Zach Galifianakis: Steve Carell

Between Two Ferns with Zach Galifianakis: Steve Carell

Onion News Network’s “Police Slog Through 40,000 Insipid Party Pics To Find Cause Of Dorm Fire”

Onion News Network’s “Police Slog Through 40,000 Insipid Party Pics To Find Cause Of Dorm Fire”

Kenny Powers Gets Signed by K-Swiss

Kenny Powers Gets Signed by K-Swiss

Comedy: Long Form or Series
Funny Or Die’s Presidential Reunion

Funny Or Die’s Presidential Reunion

Web Therapy

Web Therapy

30 Rock: Frank vs. Lutz

30 Rock: Frank vs. Lutz

The Office: The 3rd Floor Webseries
The Office: The 3rd Floor Webseries

The Muppets Kitchen with Cat Cora
The Muppets Kitchen with Cat Cora

Best Video Remixes/Mashups
“Press Hop 2” by DJ Steve Porter & SportsNation

“Press Hop 2” by DJ Steve Porter & SportsNation

Girls Are Bad At Sound Effects

Girls Are Bad At Sound Effects

The Office Fanisode

The Office Fanisode

CNN Walk Around the World

CNN Walk Around the World

KT Tunstall “Glamour Puss” KollaboraTive Music Video

KT Tunstall “Glamour Puss” KollaboraTive Music Video

Best Viral Marketing
OK Go “This Too Shall Pass”

OK Go “This Too Shall Pass”

Old Spice Response Campaign

Old Spice Response Campaign

Mad Men Yourself

Mad Men Yourself

True Blood Live Feed

True Blood Live Feed

Google Translate for Animals

Google Translate for Animals

Best Music
Arcade Fire- The Wilderness Downtown

Arcade Fire- The Wilderness Downtown

The Johnny Cash Project

The Johnny Cash Project

Thomas Dolby – ‘The Toadlickers’

Thomas Dolby – ‘The Toadlickers’

SOUR ‘Mirror’

SOUR ‘Mirror’

The Sandpit

The Sandpit

Best Web Personality
Rahab Elewaly for Making Movement

Rahab Elewaly for Making Movement

David Pogue

David Pogue

Justine Ezarik for iJustine

Justine Ezarik for iJustine

Zach Galifianakis for Between Two Ferns with Zach Galifianakis

Zach Galifianakis for Between Two Ferns with Zach Galifianakis

Clara Cannucciari for Great Depression Cooking with Clara

Clara Cannucciari for Great Depression Cooking with Clara

Best Drama
Out With Dad

Out With Dad

Anyone But Me

Anyone But Me

Urban Wolf

“Urban Wolf” an original web series thriller from Crackle.com

Diary of a Single Mom

Diary of a Single Mom

Eastenders E20

Eastenders E20

Best Weird
The Daily What

The Daily What

Awkward Family Photos

Awkward Family Photos

What the Fuck Should I Make for Dinner?
rathergood.com

rathergood.com

Most Awesomest Thing Ever

Most Awesomest Thing Ever

Best Humor
Funny Or Die

Funny Or Die

The Onion

The Onion

Late Night with Jimmy Fallon

Late Night with Jimmy Fallon

ComedyCentral.com

Comedy Central.com

CollegeHumor.com

CollegeHumor.com

Best Community
Twitter

Twitter

Tumblr

Tumblr

COLOURlovers :: Color + Design Community

COLOURlovers :: Color + Design Community

Cuteness.com Pet Community

Cuteness.com Pet Community

OpenIDEO

OpenIDEO

Best Practices
NYTimes.com

NYTimes.com

Dropbox

Dropbox

Hulu

Hulu

Skype

Skype

guardian.co.uk

guardian.co.uk

Best Retail
Groupon

Groupon

Living Social

LivingSocial

Zappos.com

Zappos.com

MOO.com

MOO.COM

Nike Golf

Nike Golf

Best Celebrity/Fan
U2 Official Website

U2 Official Website

WonderWall

WonderWall

Jay-Z Hits Collection Vol. 1

Jay-Z Hits Collection Vol. 1

Team Coco

Team Coco

Tom Petty & The Heartbreakers Official Website

Tom Petty & The Heartbreakers Official Website

Best Mobile Games (Handheld Devices)
Angry Birds

Angry Birds

Fruit Ninja

Fruit Ninja

FarmVille on iPhone

FarmVille on iPhone

Grover’s Number Special

Grover’s Number Special

AMCtv.com — Mad Men Cocktail Culture App

AMCtv.com — Mad Men Cocktail Culture App

Best Mobile Social (Handheld Devices)
foursquare

foursquare

Chase QuickPay on Mobile Browser

Chase QuickPay on Mobile Browser

Nike+ GPS

Nike+ GPS

EpicMix

EpicMix

Android TweetDeck

Android TweetDeck

Best Mobile Music (Handheld Devices)
SoundCloud

SoundCloud

Pandora app

Pandora App

SoundHound, Inc

SoundHound, Inc

Music in the Cloud for iPhone and Android

Music in the Cloud for iPhone and Android

VEVO Mobile

VEVO Mobile

Best Social (Tablet Devices & All Other Devices)
Flipboard

Flipboard

Gowalla

Gowalla

HootSuite Mobile Social Media Dashboard

HootSuite Mobile Social Media Dashboard

Match.com for iPad

Match.com for iPad

Copia for iPad

Copia for iPad

To view/embed video highlighting 2011 Webby nominees:
http://youtu.be/9VyRflebBSU

To view/embed video highlighting 2011 Webby nominees with intro by Jake & Amir: http://www.webbyawards.com/press/nominee-announcement.php

For list of all Webby Awards nominees: http://www.webbyawards.com/webbys/current.php?season=15

To vote in the Webby People’s Voice Awards: http://webby.aol.com

About The Webby Awards:

Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring
excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile and apps. Established
in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The
Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards
include: Microsoft Expression; AOL; YouTube; Pepsi; Aquent; Yahoo!; HP; Sony Electronics; .CO; Corbis Images; Rackspace Hosting;
Motorola; Southwest Airlines; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; Museum of the Moving Image; Behance;
Business Insider; Time Out New York; paidContent and The Guardian.

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