2014 Honoree

The Melbourne Remote Control Tourist

Advertising & Media
Online Guerilla & Innovation

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Credits

  • Creative Chairman
    James McGrath
    Clemenger BBDO
  • Executive Creative Director
    Ant Keogh
    Clemenger BBDO
  • Creative Director
    Julian Schreiber
    Clemenger BBDO
  • Creative Director
    Tom Martin
    Clemenger BBDO
  • Senior Creative
    Luke Thompson
    Clemenger BBDO
  • Senior Creative
    Clark Edwards
    Clemenger BBDO
  • Executive Producer
    Sonia von Bibra
    Clemenger BBDO
  • Senior Digital Producer
    Louise Sergent
    Clemenger BBDO
  • Client Service Director
    Simon Lamplough
    Clemenger BBDO
  • Group Account Director
    Brett Williams
    Clemenger BBDO
  • Account Director
    Kate Forster
    Clemenger BBDO
  • Account Manager
    Magda Pabich
    Clemenger BBDO
  • Digital Creative
    Pete Hutchison
    Clemenger BBDO
  • Data Strategist
    Carl Oldham
    Clemenger BBDO
  • Senior Developer
    Nigel Dunn
    Clemenger BBDO
  • Print Producer
    Michael Travers
    Clemenger BBDO
  • Head of Craft
    Simon Redwood
    Clemenger BBDO
  • Senior Planner
    Matt Kingston
    Clemenger BBDO
  • Social Lead
    Nathan Rogers
    Clemenger BBDO
  • Branded Content Editor
    Ben Birchall
    Clemenger BBDO
  • Community Manager
    Emily Naismith
    Clemenger BBDO
  • Behind The Scenes
    Drew Dunlop
    Clemenger BBDO
  • Director
    Jason Zada
    Clemenger BBDO
  • Head of Digital Production
    Joy Zuraitis
    Clemenger BBDO
  • Senior Digital Producer
    Adam Baskin
    Clemenger BBDO
  • Line Producer
    Steven Steiner
    Clemenger BBDO
  • Senior Developer
    Jason Nickel
    Clemenger BBDO
  • Managing Partner - EP Digital
    Dustin Callif
    Clemenger BBDO
  • President
    Bran Latt
    Clemenger BBDO
  • Managing Director / Executive Producer
    Corey Esse
    Clemenger BBDO
  • Line Producer
    Kate Merrin
    Clemenger BBDO
  • Editor
    Terence Race
    The Trace House
  • Editor
    Raphaela Lee
    Finish
  • Editor
    Chris Reynolds
    Exit
  • Editor
    Matt Weston
    Exit
  • Grade
    CJ Dobson
    Pocket Post
  • Sound Designer
    Paul LeCouter
    Flagstaff
  • Music Negotiator
    Karl Richter
    Level Two Music
  • Music
    Fin de Siecle
  • Crayon & XYZ Studios

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2014
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