2014 Honoree

The Most Powerful Arm

Advertising & Media
Online Guerilla & Innovation

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Credits

  • Director of Applied Technology
    Emad Tahtouh
    Finch
  • Executive Producer
    Rob Galluzzo
    Finch
  • Producer
    Sophie Thiellon
    Finch
  • Creative Director
    Tim Buesing
    Reactive
  • Senior Project Manager
    Heidi Clague
    Reactive
  • Art Director
    Gabriel Tamborini
    Reactive
  • Senior Developer
    Sudeep Shakaya
    Reactive
  • Front End Developer
    Luke Andersen
    Reactive
  • Search Account Director
    Ophenia Liang
    Reseo
  • Executive Creative Director
    Steve Coll
    Havas Worldwide Australia
  • Copywriter
    Simon Fowler
    Havas Worldwide Australia
  • Art Director
    Nicole Hetherington
    Havas Worldwide Australia
  • Account Manager
    Marissa Davies
    Havas Worldwide Australia
  • Associate Director
    Rachel White
    Red Agency
  • Account Manager
    Jennifer McDermott
    Red Agency

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2014
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