2014 Honoree

Welcome To Kit Kat 4.0

Advertising & Media
Online Guerilla & Innovation

Five Billion... From JWT London.

JWT London
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Credits

  • Executive Creative Director
    Russell Ramsey
    JWT London
  • Creative Director
    Barry Christie
    JWT London
  • Business Director
    Antony HIll
    JWT London
  • Business Director
    Sonali Fenner
    JWT London
  • Account Director
    Sallianne Brown
    JWT London
  • Senior Digital
    James Keane
    JWT London
  • Copywriter
    Joe Fox
    JWT London
  • Head Of Technology
    Matt Payne
    JWT London
  • Developer
    Tobias Fieldhouse
    JWT London
  • Developer
    Henry Moyo
    JWT London
  • Project Manager
    Joesph Bassary
    JWT London

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2014
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