2014 Honoree

BMW Siri

Mobile Sites & Apps
Integrated Mobile Experience

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About the Integrated Mobile Experience category

Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a handheld mobile device. Entries should highlight unique communication between the handheld mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerilla or radio.

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