2014 People's Voice

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Walgreens
Mobile Sites & Apps
Integrated Mobile Experience

Credits

  • Sr Director
    Rich Lesperance
  • Sr Director
    Tim McCauley
  • CEO
    Steven Boal
  • Group VP
    Abhi Dhar

About Integrated Mobile Experience

Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a handheld mobile device. Entries should highlight unique communication between the handheld mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerilla or radio.

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