2015 Webby Award Winner

Living with Lag

Advertising & Media
Online Guerilla & Innovation

Credits

  • Art Director
    Oskar Skott
    ANR BBDO
  • Copywriter
    Stephanie Moradi
    ANR BBDO
  • Copywriter
    Daniel Åhlman
    ANR BBDO
  • Account Executive
    Fredrik Pantzerhielm
    ANR BBDO
  • Creative Director
    Andreas Lönn
    ANR BBDO
  • PR Specialist
    Camilla Westman
    ANR BBDO
  • Planner
    Anna Jensen
    ANR BBDO
  • Production Manager
    Giustina Guariglia
    ANR BBDO
  • Graphic Designer
    William Björnstjerna
    ANR BBDO
  • Developer
    Håkan Boqvist
    Stopp Family
  • Creative Director
    Gabriella Karlsson
    Stopp Family
  • Producer
    Anna Nauckhoff
    Stopp Family
  • Head of Interactive
    Lisen Stålberg-Olmert
    Stopp Family
  • Director
    Gustav Fromell
    Hard Hat Media
  • Cinematographer
    Johan Helmer
    Hard Hat Media
  • Producer
    Jenny Hedberg
    Hard Hat Media
  • Editor
    Simon Wallin
    Hard Hat Media
  • Audio Engineer
    Anders Brandén
    Hard Hat Media
  • Sound Designer
    Edward Björner
    Stopp Family
  • Grading
    Annika Pehrson
    Stopp Family

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2015
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