2015 Nominee

The Life-saving cable

Advertising & Media
Online Guerilla & Innovation

Credits

  • Executive Creative Director
    Marco Cremona
    Y&R Moscow
  • Head Of Art
    Federico Fanti
    Y&R Moscow
  • Art Director
    Artem Goncharov
    Y&R Moscow
  • Art Director
    Anastasia Bukhonkina
    Y&R Moscow
  • Art Director
    Raushania Rakhimova
    Y&R Moscow
  • Copywriter
    Oleg Tumanov
    Y&R Moscow
  • Client Service Director
    Andrey Pavlov
    Y&R Moscow
  • Account Director
    Anastasia Koroleva
    Y&R Moscow
  • Account Executive
    Daria Spasennykh
    Y&R Moscow
  • Account Executive
    Tatyana Pavlova
    Y&R Moscow
  • Sound Designer
    Valentin Borisevich
    Adservice
  • Graphic Designer
    Dmitriy Izotov
    Y&R Moscow
  • Animation Designer
    Max Malakhov
  • Cable Developer
    Ivan Ermoshin
    LDM/System
  • Cable Marketing Manager
    Anna Degtyarenko
    Project 111
  • Cable Production
    Sergey Mikhailov
    Project 111

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2015
Category
 
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