2017 Honoree

The Interactive Memorial

Advertising, Media, & PR
Experience Marketing

Credits

  • CEO/Technical Director
    Niklas Lundbäck
    Obscura
  • Unity Developer
    Johan Lindkvist
    Obscura

About the Experience Marketing category

The use of mobile, interactive, or online components to create real-world brand immersion. This includes augmented reality, interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to i

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