Slate: The Ultimate Social Media Content Creation Platform
Digital content can’t be good if the toolbox is outdated. Slate is the one-workflow solution for social media content creators. Simply upload brand assets, curate your creative and build a catalog of ready-to-post content within seconds.
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Meet the Team
Describe the brief or inspiration behind your project/campaign. What was your team tasked with?
The inspiration behind Slate was to bridge the gap between brand consistency and the fast-paced demands of social media content creation. Our team was tasked with developing a platform that empowers organizations to create on-brand content in seconds, optimized for any social media platform. The project was fueled by the understanding that existing enterprise tools were not built for the social media era, forcing brands to compromise on their most valuable moments online.
In today's digital-first landscape, a brand's online presence is its most valuable asset. The urgency to solve this challenge stems from the exponential growth of social media and the need for brands to adapt swiftly. Slate offers a timely solution that ensures brands no longer have to sacrifice timeliness for branding, or vice versa.Slate Team
Walk us through your process. What steps did you take to bring your idea to life?
Our journey began with an in-depth analysis of the pain points brands face in content creation. We then moved to the development phase, where we built a web portal for brands to upload their style guide assets. These assets are then published to the Slate creative studio - a web & mobile application, transforming it into a full brand management & content creation hub. The platforms enables anyone, from interns to influencers, to create brand-consistent content using pre-approved templates and guidelines.
Why it was important for you to solve this challenge. Why now?
In today's digital-first landscape, a brand's online presence is its most valuable asset. The urgency to solve this challenge stems from the exponential growth of social media and the need for brands to adapt swiftly. Slate offers a timely solution that ensures brands no longer have to sacrifice timeliness for branding, or vice versa.
Describe your process for creating award winning B2B work. How is creativity at the center of how you work?
Our process is rooted in a deep understanding of both social media dynamics and brand marketing. Creativity is at the core of Slate, enabling us to innovate solutions that address real-world challenges. We believe in the power of collaboration and iterative design, always keeping the end-user's needs in focus.
How did the final product meet or exceed your expectations? What results did you see?
The final product has exceeded our expectations, with over 2300 users at 150+ brands creating nearly 500,000 pieces of content in the past 12 months. The efficiency gains are so significant that our customers equate it to having an additional team member.
A lot of teams have challenges keeping a campaign idea simple, especially if multiple contributors were involved. How did you ensure that your project remained true to the idea and on brand all the way from brief to launch?
By maintaining a laser focus on our mission to empower brands to create consistently on-brand content, we ensured that every feature and update aligned with our initial brief. Our internal collaboration and rigorous testing phases acted as checkpoints to keep the project on brand.
Did you collaborate with another business on this project? How did you work effectively together towards a shared creative vision?
While we didn’t collaborate with another business for this specific project, we have a robust ecosystem of clients and integrations that enrich our platform’s capabilities.
What does being recognized by the Webby Awards mean for you and your collaborators?
Being recognized by the Webby Awards is a testament to our commitment to innovation and excellence. It validates our efforts and inspires us to continue setting the standard for exceptional B2B marketing.
Did you utilize LinkedIn in executing this project? What role does LinkedIn play in your greater B2B marketing strategy?
LinkedIn is a vital part of our B2B marketing strategy. With almost 15,000 followers, we use the platform to distribute a range of marketing materials, from case studies and feature launches to webinar invitations.
One of our biggest takeaways is the universal need for brands to have control over how they create, and be able to have that control at scale. It’s hard. The project has taught us the importance of agility and the need to continually evolve to meet the ever-changing demands of the digital landscape.Slate Team